FCA expands its UK network with a new high-end retailer

Fiat Chrysler Automobiles has added yet another high-end retailer to its UK network, strengthening the presence of its brands in East Anglia.

The opening of Motorvogue Group’s state-of-the-art showroom on a prominent site in Cromer Road, Norwich, has given a stunning new home to five FCA brands; Abarth, Alfa Romeo, Fiat, Fiat Professional and Jeep.

The fast-growing dealer group took the decision to invest heavily in the new site after successfully representing FCA in Northampton, Bedford and Kings Lynn for a number of years.

The move further underlines the growing market appeal of the FCA brands as new advanced technologies and electrified powertrains are introduced into the diverse and dynamic product line-up.

Lee Titchner, network development director, at FCA UK, said: “We are thrilled that one of our long-standing retail partners has decided to extend its relationship with FCA and invest heavily to build a stunning new home for our brands in Norwich.

FCA Motorvogue inside

“With so many exciting new models set to be launched across FCA in the next 12 months, such as the Jeep Renegade PHEV and electric New Fiat 500, this is a real vote of confidence in our future.”

Motorvogue managing director, Jon Pochin, said: “The opening of our Norwich dealership is hugely exciting for us. Opening another branch holding all five FCA brands was a simple decision after the success of our other dealerships. This new showroom strengthens the long term strategy of the Group; to offer the widest choice to customers in each of our town and city locations.”

The new Motorvogue showroom is located at Cromer Road, Norwich, Norfolk, NR6 6NB and is open from 8:30am – 6pm Monday to Friday, 8:30am – 5:30pm Saturday and 10:30am – 4:30pm on Sunday. For more details visit the company’s website.


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